What Smaller is Better?
We are a small company, and we like it that way.
We have had lots of opportunities to become a franchise or to join national alliances, but we know that our small size and the flexibility and nimbleness that comes with that size is one of the strengths that distinguish us form other companies in a competitive environment, and make us a better choice for the individual seller.
Large Nationwide firms depend on institutional clients (Banks, Government, Relocation Services and the like) for the bulk of their business. This means that they can sell lots of properties in a year and with volume comes stability and profits. There is certainly nothing wrong with stability and profits, but large volume is necessarily accompanied by large overhead, many employees, and BUREAUCRACY! Individual sellers like YOU get lost in the shuffle while these large companies cater to their “bread and butter” clients, Banks and Institutions.
We do things differently at Harper Auction & Realty, and we do it because we CHOOSE to do it this way. We are a Regional company, and are Brokers / Auctioneers in NC, SC & GA exclusively. We do business where we KNOW the market, and we sell only at Absolute or Disclosed Reserve Auction, so that our loyal following of buyers KNOW that when they do their due diligence they will be able to BUY on Auction day. This matters a great deal to serious and savvy Auction Buyers. We sell for individual owners rather than large Institutions, which means that you always deal with our business owner, not some new employee, and NEVER get shuffled around. We keep our overhead low, which means that you do not pay for our employees’ Health Care, Worker’s Comp, 401(K) and vacation time. We do not have any “Associated Companies” that make a profit charging you for printing, advertising, marketing and the like, in order to pad the bottom line. No, we shop the marketing world for the best price and the best value for your marketing dollar. Yours is not just one of numerous properties mentioned in an ad or an e-blast because we design marketing specifically for YOUR property and target the market accordingly, rather than taking a “cookie cutter” approach as some firms do. We have the same advertising presence as the “Big Boys” and we have a loyal following with a very large bidder/buyer data base, yet we treat you like a member of the family for the 10 weeks or so we are associated selling your property. We are available 24/7 – no weekends off around here!
Because we are frugal and have a very low overhead, we are able to pass savings to you in a number of ways. We invite you to compare our proposal and your costs with ANY other Real Estate Auction Firm, and you will immediately see what we mean. Most firms rarely if ever repay up-front marketing fees at closing, but that is our normal practice. Every deal is different, and we will crunch the numbers on costs and commissions with you in our proposal, but we are confident that because our costs of doing business are lower and because we are not trying to get “rich” on each deal, your costs will also be lower with us, even though you will be receiving SUPERIOR service!
Is smaller BETTER? YOU be the judge!